A marketplace product leader thinking about the future of property ownership
I occupy the convergence of craft, growth, and distribution. I'm currently the Director of Product at HomeAdvisor. Previously I was the VP of Product at Creative Market, a marketplace for designers and creatives, where I oversaw a team of 17 across product management, analytics, research, and design. During my tenure, I led product and growth initiatives that helped increase Creative Market's user base by 2077%.
Grew users 2077% to 6.53 million, sellers 761% to 30k, and our product catalog 11,465% to 3.77 million between 2014 and 2019.
Expanded the types of projects users can use Creative Market to complete by introducing dozens of new product categories.
Provided sellers with the information, data, and features to improve their decision making, automate their business, and generate more sales.
Optimizations, zero-to-one features, and a redesign to make it easy for users find and purchase the right product to fit their creative needs.
New tools to help our affiliate partners find success sharing Creative Market with their audience.
A program to exposue the best products in the Creative Market catalog while helping buyers quickly identify the right asset for their needs.
Growth Marketing Conference (SF)